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Brands Benefit

In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest" beauty brand now has over 1,000 counters in more than 40 countries.

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START YOUR BEAUTY JOURNEY TODAY

Discover beauty products from the world's best brands
Engage with 100,000+ beauty lovers just like you
Participate in our contests and win beauty hampers
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CONTINUE YOUR BEAUTY JOURNEY TODAY

Discover beauty products from the world's best brands
Engage with 100,000+ beauty lovers just like you
Participate in our contests and win beauty hampers