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Liz Claiborne is a fashion company started in 1976 in New York by Belgian-born designer Liz Claiborne. The company added accessories to its line in 1980, and a men's line named simply "Claiborne" soon followed. Liz Claiborne became the first company founded by a woman to enter the Fortune 500. The company's first fragrance, Liz Claiborne for Women, in the distinctive triangle bottle, was introduced in 1986. The first fragrance for men, Claiborne, was launched in 1989.