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Max Factor is a forward-thinking, creative brand with a strong heritage rooted in make-up artistry. One of the first modern make-up brands, it was founded over one hundred years ago by Mr Max Factor, a leading make-up artist with a passion for creating innovative products. This dedication to helping all women realize their glamour potential is something that endures at Max Factor today. Because glamour is not something you're born with, it's something you create.